If you want to gain the trust of your prospects, credibility matters. Your website is the most important connection your prospects have to you. They need to learn that you are trustworthy. They need to know if you know what you’re talking about. When they get to know more about you and your company is an established service or product provider this confirms that you’re a credible company and resource they can rely on. Why? Because once people buy from companies they trust, they recommend them to others, and they become loyal customers and visitors.
Here’s how to improve your website credibility:
Clean look - Have you ever landed on a web page that was so cluttered you didn’t know which way to turn? These pages have too much information arranged into different sections on the page. Make sure your website isn’t crammed with too much information on the pages, even if your primary source of income is PPC. There are better ways to earn the trust of your prospects and thus earn a click.
Simple navigation - If a website is confusing to navigate, we tend not to trust the source and they won’t stay on your site. However, if your website is streamlined and designed to enhance the visitor’s experience, then prospects can tell you’ve put them first.
Quality information - One of the best ways to earn a reputation for credibility is to consistently provide quality content. Share information that matters to your prospects and visitors. Show them why they can trust you. Be a source of information.
Let your customers do the talking - Testimonials, reviews and endorsements go a long way toward convincing others of your credibility. Consider placing testimonials, reviews and endorsements on your landing page or home page or creating a separate page. That way, visitors can click on the ‘testimonials’ page and read all the wonderful things people have to say about you.
Organizations and affiliations - Join organizations that have earned credibility and respect. For example, become a member of the Chamber of Commerce or the Board of Trade. Join a professional organization relevant to your industry specialty such as Institute of Professional Bookkeepers or Society of Professional Engineers. You get my drift. When visitors see logos and know you’re a member of a reputable organization, you earn credibility.
Images – It is recommended that you use your own images to represent the uniqueness of your business. If you don’t have many images, use source images that closely depict what your business is all about. Make sure to provide titles for your images for SEO purposes.
Highlight Awards and Recognition - Awards provide instant credibility. Find awards in your industry to apply for and make sure to post any wins and logos on your website.
Contact information - Make sure that your contact information is easy to find. In fact, consider placing it in the header or the footer of every web page. Then also create a separate contact information page. If a prospect or visitor cannot contact you, they'll wonder why.
Facts and data - Demonstrate your credibility by backing up information you provide from other sources. Provide statistics and data that support your statements and indicate the source of your information.
Quality companies - Represent or endorse companies that you proud of. Whether it’s an affiliate relationship, a partnership or you’re simply trying to provide a benefit, make sure you’re sending customers and prospects to websites and companies that you respect.
Finally, make it easy for visitors to find the answers to their questions. Consider having a FAQ page and a contact form or customer service system. When you’re completely transparent and up-front about your business, you earn credibility.