Is Blogging Still Relevant in 2021?



The question should be is blogging still relevant for your business. The reason is there are always new up and coming trends in blogging every day and if you do not keep up, you will be outdated.


Blogs are a great way to add new content to your website and to engage readers such as your clients. Blogs give clients and visitors to your site valuable information they can use.


Statistics show that over 65% of business-to-business marketers attract new clients and potential clients through blogging in comparison to those who do not use blogging as their marketing strategy. Marketers aim to inform and engage as well they want leads through their blogs. Blog posts are one of your most powerful tools next to your website when it comes to marketing.


With regards to search engine optimization (SEO), blogging helps your business rank high in the search engines. SEO and the right keywords will help your business be more visible on the Internet. You have to use keywords that are relevant and that users will most likely use to find you. Your content should be engaging enough to keep your audience on your page.


Over 80% of users on the Internet consider information on blog posts reliable. That’s a super benefit for bloggers. A lot of people go on the internet in search of information. Even if some posts are repetitive and give almost similar information, they still provide the reader with a variety of options to choose from and assure them that their question will be answered. Every business should make sure to give value to their audience.


Bloggers in the United States speculate that posting blogs will attract 31.7 million readers in 2021. Statista (www.statista.com) conducted a survey in 2016 which showed that blogs are posted at least every day on the internet. The survey went on to show that in 2021, there will be a rise in people who read blogs due to how popular blogging has become and continues to become.


These stats show that blogging is definitely a strong marketing strategy. It has proven to be particularly important for marketers. According to Hubspot (www.hubspot.com), more than 55% of marketers list blog content creation as their top inbound marketing priority.

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If you want to start a blog website or add a blog page to your current website, our team can help you set up and maintain your blog. For more information, contact us to book a free consultation.

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